WHAT DEFINES JSUR APPAREL?




JSUR | "Je Suis Un Roi" - French | English - "I Am King"

King | Roi | キング | Rey | 国王 | राजा | ملك


Our brand strongly believes that an individual's willpower is limitless. Based in Canada, JSUR was forged by three key concepts: Reign | Conquer | Achieve.

Click each to find out more.

REIGN

We inspire people to find the motivation to "Reign" over their lives, and take control. We encourage individuals to carve their own journeys and seize all opportunities. JSUR athletes do not follow others, but lead them.